Get Tested

GET TESTED!

Wilfred Emmanuel-Jones aka The Black Farmer®
Urges People Not to Suffer in Silence

Coeliac Awareness Week
May 11 – 17, 2009.

Passionate Gluten Free campaigner, Wilfred Emmanuel-Jones aka The Black Farmer®, is championing a range of initiatives supporting Coeliac Awareness Week with the mantra “Get Tested”.

Get Tested

Get Tested

“The reason why my brand will always be Gluten Free is that I unknowingly suffered from a gluten intolerance for many years.  It is a condition that can be difficult to talk about, because the symptoms are often embarrassing.  For example, where most people can enjoy a good meal and relax afterwards if you are wheat or gluten intolerant the likelihood is that you will spend most of the evening with a bloated stomach and frequent visits to the loo with chronic diarrhoea.  I always put it down to food poisoning.  It was only when I started to research Coeliac disease that I realized I had all the symptoms.  Now I avoid gluten and feel absolutely fine,” says Wilfred Emmanuel-Jones, aka The Black Farmer.

Visitors to the brand’s new website will see mini-films with experts explaining what symptoms to look out for, as well as the first hand views of sufferers.  They can get advice on what foods to avoid as well as find a directory of support groups up and down the country.  The Black Farmer® will also be sponsoring Coeliac UK’s ‘Awareness Raising Champion Award’ celebrating the person who has done the most to bring about awareness of this condition.

“As a producer of gluten free only products this goes some way to help sufferers feel safe in their food choice.  My commitment has always been that The Black Farmer® will only ever sell gluten free products – good food that can be enjoyed by the sufferer and the whole family alike,” says Wilfred.

Coeliac disease is a wheat intolerance that affects the lining of the gut. Sufferers experience a number of symptoms, which can often be put down to other things.

“At least one in one hundred people suffers with Coeliac disease, with more being diagnosed every year.  Modern medicine has advanced sufficiently that anyone who worries that they may have the disease can “Get tested” with a simple screening blood test.   The Coeliac Screening blood test measures antibodies in the blood to Gluten or Gliaden in the diet and the damaged Endomysial muscle of the bowel.

“If you are already following a wheat or gluten free diet, regular supermarket shopping can be a nightmare,” he adds.  “For many sufferers, to be able to buy good quality, great-tasting, gluten free products in their local store is a real treat.  We are taking advantage of Coeliac Awareness Week to really drive home our gluten free message – and make it even easier for those who have yet to discover The Black Farmer® Gluten Free sausages.”

–0—

For further information:
michaela@theblackfarmer.com
0207 978 4132

Advertisements

~ by theblackfarmer on May 6, 2009.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

 
%d bloggers like this: