The Black Farmer Launches Sweet Mature Cheddar

The Black Farmer Sweet Mature Cheddar

I am set on shaking up the pre-packed cheese market with the launch on March 15th of my Sweet Mature Cheddar, made in cooperation with Somerset-based Lye Cross Farm.  The cheese will be available in selected Asda stores in the south west.

There is a plethora of pre-packed cheese dominating the Mature Cheddar position, with nothing to tell them apart except the packaging.  The Black Farmer Sweet Mature brings real flavour differentiation and will create a distinct sector within the category.  As with all my other products, great flavour that sets them apart from anything else available is paramount.

This Sweet Mature Cheddar has the depth of flavour you expect from a mature cheese, but with a delicious sweet finish, rather than the generic flavour often associated with mature cheddar.

The Black Farmer Sweet Mature Cheddar uses 100% British milk and is made using the traditional craft of ‘cheddaring’ by hand-piling and turning the curd.

From March 15th The Black Farmer Sweet Mature cheddar will be available in South West Asda stores.  It is available in 400g packs with a rrp of £3.79.

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~ by theblackfarmer on March 16, 2010.

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